Did you know that email marketing is still the most cost-effective digital marketing tool? And let's face it.
Recruiting is marketing.
If that's true, then you should have a talent pool made up of subscribers who are interested in staying in touch with your company when it comes to job openings. Most corporate recruiters are not sure how to develop a solid talent pool, and while there are some applicant tracking systems out there that claim to build a talent pool for you, what they lack is an effective marketing solution that follows essential SEO principles, SPAM compliance, and includes effective artificial intelligence that enhances your digital marketing campaigns at every level of the recruitment process.
Messaging is so important, and subscribers do not want to be blasted with every job opening that becomes available. Knowing how to effectively market to these applicants is key to successfully converting subscribers to ready-for-hire applicants.
You need to deliver the right message, at the right time, every time.
In today's job market, most applicants are employed, so you are dealing with passive job seekers, not active job seekers. To be effective with your passive subscribers, you must nurture your subscribers, and guide them until they are ready to apply for a job.
