Recruitment Strategies - How To Hire

Most businesses struggle on how to hire effectively. This is in part due to the lack of a solid recruitment strategy. I work with a lot of hiring departments and business owners who have become disenchanted with candidates from Indeed and other job boards they are actively using to find qualified applicants.  What they do not realize is that the problem is not the job board itself, it's how the job board is being used.

You see, 80% of the companies I meet with are using job descriptions as their job ads. If that sounds like your organization, then your approach may be the problem, not the job board. 

Most job boards today are search engines at their core, which means that if you are not following proper search engine optimization principles within your job ad, you are limiting your own visibility on the job board, which leads to attracting poor quality applicants. This can be a waste of time!

In other words, using a job description as your job is what leads to poor quality applicants from any job board! Sometimes this leads to less applicants because your job ad is not as searchable, meaning the right applicants are unable to find your job ad.